Fifty years of automotive innovation1998-2005 is an unconventional journey into the transformations that occurred in the automotive field during the last half century. From official concept cars to experimental studies, different levels of research are considered. All of them have in common a leading theme: it could be identified as the comfort, in a comprehensive perspective which involves user-friendliness, safety, everyday practicality and even the leisure-orientation of the vehicle. Through this transversal approach the book points out how technology and lateral thinking have sometimes generated the ultimate goal for car designers and enthusiasts: simply the passengers wellbeing.