The "signature experience"-the distinctive approach every company should develop toward customer experience-has now become connected. Demographic, social, professional, technological, and regulatory transitions are reshaping the economic and competitive landscape: a hybrid, accelerated, and often contradictory context in which it is more crucial than ever to define one's own "signature", that is, a unique and personalized strategic synthesis. In this volume the authors-academics and professionals-combine their expertise to offer not only an interpretation of how the customer's environment is evolving, but also a look "behind the scenes": the internal factors that must be orchestrated to build a connected signature experience.